Put simply, it’s our biggest innovation for the planet to date.

Almost 90% of plastic and 70% of glass in the U.S. ends up in landfills, regardless of proper recycling. BtrBtl™, pronounced “better bottle”, is our best effort to-date for a complete life-cycle solution for our product packaging. 

BtrBtl™ will recycle the same as any plastic bottle with no negative impact on the recycling stream. But, should it end up in a landfill, BtrBtl™’s accelerated biodegradation allows for a conversion of the packaging into usable energy, breaking down into water, soil and carbon-based gases.*

Pretty cool, huh?




BtrBtl biodegradation breakdown video


*Accelerated biodegradation based on ASTM D5526-94 testing showing that the treated PET used for the BtrBtl™ biodegrades 31.7–37.0% after 391 days in active landfill conditions compared to 2% biodegradation of untreated PET.

*Important California NoticeCalifornia law prohibits the sale of plastic packaging and plastic products that are labeled with the terms ‘biodegradable,’ ‘degradable,’ or ‘decomposable,’ or any form of those terms, or that imply in any way that the item will break down, biodegrade or decompose in a landfill or other environment. These restrictions apply to all sales in or into the State of California, including such sales over the Internet.

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